Saturday, January 10, 2015

The Demand for Factory Beer

This morning I read the Facebook page of a local restaurant that has always promoted its selection of craft beers. They were noting improvements and changes for the coming season. Among those changes, one caught my attention...
In addition to our Craft/Micro/Import Brews....We will be offering, Bud Light, Coors Light, Michelob Ultra and Miller Light. 
I don't recall that I've ever seen the addition of factory beer promoted as a plus, it's usually the other way around.

I've noted in the past the amusement I get when folks struggle to find an "light lager" when offered a selection of tasty craft beers. To each his own I say,  I can't convert everyone.

4 comments:

  1. https://fbcdn-sphotos-c-a.akamaihd.net/hphotos-ak-xaf1/v/t1.0-9/298402_233791056663883_6644478_n.jpg?oh=dd580fe3dc4828a7fab68503ab62fd12&oe=5520892C&__gda__=1428977675_ec3a80830d39be9b99c0db96aaa1740b

    it pains me to say it but they’re probably losing money because we have a contingent of people who only understand Bud, Coors, Michelob, Miller, etc.

    ReplyDelete
    Replies
    1. I have little doubt that economics dictated the menu addition.
      Cheers!

      Delete
  2. Used to go into a local microbrewery and see people at the bar drinking Zima. I thought they should be thrown out.

    This reminds me of recent ads I've seen for certain hotels. They tout the fact that their sheets are clean for each customer.

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    Replies
    1. I have a friend who puts salt in his Miller Lite -- says it gives it flavor. Can't convince him to try a beer that starts with flavor.

      Delete

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