Heavy Seas is one of my favorite craft breweries. Loose Cannon IPA was one of the first IPAs I drank, and I still enjoy it frequently. However, when I saw the latest Pyrate's Log newsletter from the brewery, I couldn't help but exclaim, "No! Don't do that!"
I was surprised to see the brewery advocating drinking the beer from the can and missing out on the full aroma, the full flavor and even the attractive appearance of the beer. The brewery's own description reads "The carefully cultivated interplay of Simcoe, Palisade, and Centennial creates a most fragrant IPA—its nose bursts with notes of grapefruit, herbs, and pine." You won't get that drinking from the can (or a bottle.)
Given the advances in canning technology, I'm fine with putting craft beer in cans. In fact, I'm starting to prefer it — cans keep the beer fresh longer, there's no chance of light damage, and the package is lighter and more compact than bottles.
But pour the beer into a glass. Please.