Well, this is different...
The health benefits of beer have been reported, and debated, for some time. From advertising to more modern claims, I've heard it all. Or so I thought. The Great Divide BrewBlog has a post describing a beer massage, featuring of course, Great Divide beer. The Mile High Malt Scrub and Microbrew Massage is offered at Denver's Ritz-Carlton Spa. The 75-minute, $200 treatment features the brewery's Samurai Rice Ale and Yeti Imperial Stout. In addition to the beers being incorporated into a body rub, the recipient does get to drink both beers during the course of the massage.
I admit having had beer spilled on me more than once, and I never considered it a plus. But, as they say, we learn something new everyday.
See Beer Spa for a detailed description of the treatment.