Monday, August 29, 2011

The World's Best Selling Beer

Craft beer fans know they are in the minority when it comes to beer preferences. But, the gap is so much greater than we can imagine. When it comes to popular factory beers, we often think of the likes of Miller Light, Coors, Budweiser, and Mich Ultra. But none of those hold the lead in sales worlwide. According to The Telegraph, that "honor" goes to a little-known (at least in the U.S.) beer from China.
For the past three years, the world's top-selling beer is a pale, Budweiser-like brew that barely anyone in the West has ever heard of, let alone tasted. It is Snow Beer.

The Chinese drank 16.5bn pints of Snow last year, making it easily China's favourite and roughly twice as popular as Bud Light, the global beer from which it snatched the number one spot back in 2008.
This interesting article says that Snow Beer is described by SABMiller, who owns the brands, as "bright, almost transparent in nature, with a tight pure white foam." Also quoted is a review describing the flavor as "bland and watery." Certainly not enticing to this craft beer fan. But it's a good reminder that most of the world doesn't share our passion for full-flavored beers.

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