Friday, May 29, 2009

Using Good Beer to Help Promote a Business

Earlier this week I attended an open house at a local coworking facility. Business Playce provides "a shared workspace environment for all sorts of business professionals." I am blessed to be able to work from home most of the time, but sometimes it is necessary to find alternative arrangements, perhaps due to internet outages, or just the need to get out and change environment for a bit. Just last week Comcast was having service issues and I found myself sitting in a local Starbucks. This gave me a reason to visit Business Playce and see what they were all about.

Imagine my surprise, and delight, the see that the owners had chosen to serve craft beer at their open house. Sierra Nevada Torpedo Extra IPA and Dogfish Head 60 Minute IPA were both available, in addition to a few other brands. (Here's the evidence on the Business Playce TwitPic page.) Maybe the refreshments served at an open house are not the best judge of a business, but that little detail is worth a few points in my book. More so than the just the ubiquitous red wine and cheese combo anyway. While not an exceptionally rare occurrence these days, it's still nice to see good beer showing up as part of everyday events.

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